Introduction to SWOT Analysis of Pepsi-Lipton Brisk Increasing transportation and logistics costs, technology disruption, etc Some of the macro environment factors that can be used to understand the Pepsi-Lipton Brisk casestudy better are - – supply chains are disrupted by pandemic, wage bills are increasing, talent flight as more people leaving formal jobs, cloud computing is disrupting traditional business models, central banks are concerned over increasing inflation, increasing energy prices, geopolitical disruptions, Some of the topics covered in Pepsi-Lipton Brisk case study are - Strategic Management Strategies, Customers, Decision making, Social responsibility and Sales & Marketing. Teixeira, Alison Caverly includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Brisk Lipton facing as an external strategic factors. Swot Analysis of 'Pepsi-Lipton Brisk' written by Thales S. Topics :: Sales & Marketing Tags :: Customers, Decision making, Social responsibility, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads and social) media.Īuthors :: Thales S. The decisions are: creative, media and metrics selection. To maximize their effectiveness, color cases should be printed in color.This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. Case Study Description of Pepsi-Lipton Brisk

Pepsi lipton brisk